Yves Gouw

Crafting
Digital
ExperiencesDesenhando
experiências
digitais

I'm a Product Design Specialist working at the intersection of business strategy, user experience, and data. I design complex digital products end-to-end — from problem framing to measurable outcomes — using journey mapping and service blueprints to navigate regulated environments. I also use AI-assisted prototyping and low-code tools to validate hypotheses with real users before committing engineering effort. My background combines fintech product design (credit, financial journeys) with prior experience leading design initiatives for brands like Itaú, Ambev, Whirlpool, and Localiza. Currently open to new opportunities.Atualmente, aberto a novas oportunidades.

Services

My Services

We know that good design means good business.

Framing problems

Understand business goals, regulatory context, and user needs. Map journeys to find where experience breaks.Entender objetivos de negócio, contexto regulatório e necessidades das pessoas usuárias. Mapear jornadas para encontrar onde a experiência quebra.