About me
Learning to surfAprendendo a surfar
Some say that I’m addicted, but in fact, it reflects a philosophy. Surfing is where I learned my way of thinking: try, try again, test, test again, tirelessly. Results come from clear intention and goal-based objectives.
‘You can’t stop the waves, but you can learn to surf.’
How I workComo eu trabalho
13 years in product and service design, the last 2.5 in fintech. I frame the problem with business, data and the people who use the product, then design end-to-end: discovery, flows, UI, design systems, prototypes and the rollout plan, measured after launch.13 anos em design de produtos e serviços, os últimos 2,5 em fintech. Enquadro o problema com negócio, dados e as pessoas que usam o produto, e desenho de ponta a ponta: discovery, fluxos, UI, design system, protótipos e plano de rollout, medido depois do lançamento.
Where I’ve beenPor onde passei
Product Design Specialist at Pravaler (student credit), responsible end to end for the new student app. Before that, Docket, Zé Delivery (AB InBev) and Jüssi, designing for brands like Itaú, Ambev, Whirlpool, Localiza and Baylor Scott & White. MBA at ESPM.Product Designer Especialista no Pravaler (crédito estudantil), responsável de ponta a ponta pelo novo app do aluno. Antes, Docket, Zé Delivery (AB InBev) e Jüssi, com marcas como Itaú, Ambev, Whirlpool, Localiza e Baylor Scott & White. MBA pela ESPM.
Beyond the screenAlém da tela
26 months mentoring designers and teaching design thinking at Awari (now Fluency), where I created the Design Thinking course. I care about regulated, high-stakes journeys, where clear design changes what people understand about their own money.26 meses mentorando designers e ensinando design thinking na Awari (hoje Fluency), onde criei o curso de Design Thinking. Gosto de jornadas reguladas e de alto impacto, em que um design claro muda o que as pessoas entendem sobre o próprio dinheiro.
Open to Lead Product Designer rolesAberto a posições de Lead Product Designer in fintech, credit and other complex products.em fintech, crédito e outros produtos complexos.
