Portal B

Client
O Boticário
Team
Rafael Ambrósio
Vanderley Amaral
Violeta Bafile
Pedro Werneck
Diego Terçarolli
Services
Concept and Key message, Consumer journey, Design Lead & Ops
Date
June-2019

Our mission was to understand the competitive landscape and map market opportunities, as well as recommendations for improvements to the reseller portal based on users’ needs and preferences.

Solution
proposed

The reseller portal should show up, value the strength of the brand, be closer, treat your reseller as a partner. We must be practical, show it step by step; create relationships, present benefits and show real cases. Simply and directly, after all the complications of life are enough. Let’s talk about dreams, but achievable.

Crm example