Yves Gouw
Crafting
Digital
Experiences
Hi! If you believe that Design values impact over form, and it needs to be conscious on the responsibility of our decisions, you may have come to the right place. To ensure healthy integration between its actors, being known to be represented by the product, engineering and data, we need to be conscious of the gameplay, the limitations and most of all - the business ambitions. There is no right or wrong, but there is consistent hypothesis to address a promising way. Let's define and make your path tangible!
My Services
We know that good design mean good business.
Discover & Emphatize
Understand key metrics and outputs. Share existing knowledge and context, diverging on the discovery goal and problems.
Define Value Proposition
Respond to uncertainties and assumptions around the business problems, considering priorizations needs and risk assesstments.
Ideate and Prototype
Converge to concrete hypothesis, planning a effective backlog based on the reach of a specific performance indicator.
Smart Validating
Quick research methods considering low or no code with real users, addressing rollout deadlines with strategy and prudence.
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Big DTC players attended
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Months mentoring and certificating designers
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Mins. of real user observation
A designer is responsible for the work they put into the world.
-Mike Monteiro
2023
2023
Brands Attended
For Every success, a proud feeling
